You're already paying for ads. We build the system that doubles them — and guarantees 100 leads in 90 days.
Your ad spend stops getting wasted. One system runs your ads, website, emails, texts, voicemails, and SEO together — every week it learns what works for your buyers and does more of it. You don't tweak bids, swap creative, or babysit a dashboard.
We build a path for the buyer who wants the thing, the pro who tells them to buy it (the coach, the dealer, the contractor), and the shop that sells it for you. Three jobs. One system.
Built in 30 days. You own all of it. 100 real leads in 90 days, or we keep working free until you hit it.
Quick fit check · Ben answers in person · Most replies within a day
Only 10 of these built per month. When the month is full, the next slot rolls to next month.
Thinking "I could build this myself with Claude"? See the full engineering teardown →
Who this works best for
If you make a real thing— a tractor accessory, a fantasy book series, a kid's apparel brand — you compete with companies running $10K-a-month agencies. This is how you outrun them without spending $120K a year.
We built this for owners who make a real thing. A product. A service with proof. Something only you do. If your work has any of these, this fits:
A place
You make it in your shop. Your town. Your country. Not "drop-shipped from a warehouse."
A patent or a fit
You hold a patent. A trademark. A part that fits one specific machine. Something nobody else can copy fast.
A pro who sends you buyers
A coach, vet, dealer, contractor, mom-blogger — someone trusted who tells the buyer to come to you.
Two of these three is plenty. All three and the system flies. None and your ad spend will burn fast — Ben will tell you on the call.
The math agencies don't want you to do
What you're spending vs. what you could be spending.
| Agency tier | Agency cost (yr) | BlueJays (yr) | You save |
|---|---|---|---|
| Small agency ($3K/mo) | $36,000/yr | $19,000/yr | Save $17,000 yr 1 Save $27,000 yr 2+ |
| Mid agency ($5K/mo) | $60,000/yr | $19,000/yr | Save $41,000 yr 1 Save $51,000 yr 2+ |
| Large agency ($8K/mo) | $96,000/yr | $19,000/yr | Save $77,000 yr 1 Save $87,000 yr 2+ |
BlueJays: $10K setup + avg $750/mo ongoing. Year 2+ ongoing only.
Agency vs. BlueJays Full System
Here's what's shipping right now
Three active builds. Real client names. Week-by-week milestones — what's done, what's coming. No stock testimonials.
Bloodlines — Preston James Hunsaker
Indie author · fantasy series
- ✓
Week 0 (May 7)
Bespoke showcase shipped — world map, character roster, magic-system explorer, faction quiz, parchment reader
- ✓
Week 1 (now)
Amazon-driven CTAs live, reader-list capture running, content funnel pumping
- ○
Coming
Book #2 beta-launch sequence + audience-segmented email cadence (early-reader / superfan / casual)
Zenith Sports / TEKKY
Manufacturer · soccer training
- ✓
Weeks 1–3
Full site rebuild, brand-voice doc, 4-audience taxonomy (parent / coach / player / club)
- ○
Weeks 4–6
AI auto-responder live, per-audience funnel sequences, configurator quiz scaffolding
- ○
Day 90 target
100 qualified soccer-parent leads via Meta + Google Ads — covered by the 100-lead guarantee
These are the three active builds right now. Day-90 outcome data posts here as it lands — no curated quotes, no cherry-picked screenshots.
Agencies babysit your ads.
This one runs itself.
Your ads, website, emails, texts, and voicemails all share the same brain. When something works, the system does more of it. When something flops, the system drops it. No one has to push a button. It happens 24/7 in the background.
An agency team runs ads for 30+ businesses at once. They use the same playbook on your roofing company that they use on the dentist down the street. BlueJays builds ONE system just for you. Month 3 is smarter than Month 1. Month 12 is smarter than Month 3. It keeps getting better — that's your real edge.
$10K
One-time setup
vs. $36K–$96K first year at an agency
30 days
Live and running
Agencies take 90+ days to launch anything
100%
You own it
Cancel the monthly support — system keeps running
Priced à la carte, this stack is $24,000.
You pay $10,000 because we build them all in one connected loop — not as separate engagements that don't talk to each other. Pay in full and save $300.
You own every piece forever. Year 2+ ongoing optimization is $497/mo, cancel anytime.
100 qualified leads in 90 days.
Or we work free until you hit it.
If by Day 90 the system hasn't generated 100 qualified leads for your business, we don't walk away — we keep running ads, keep optimizing, keep emailing, keep texting, keep iterating. At zero additional cost. Until you hit the number.
We can promise this because the system pays us back through the customer LTV you make from the leads. Hitting the number is in our interest, not just yours. Most agencies refuse to attach a number to their work. We bet $10,000 on ours.
A real human who fits your ICP and has either booked a call, replied, or converted on a form.
Threshold + definition written into the service agreement before you pay a cent.
When the system works, you become a long-term retainer customer. We're aligned.
Common questions
How is this different from an agency?
Agencies rent you their team. When you stop paying, everything disappears. BlueJays builds you a system you own — the AI, the ads structure, the sequences, the website. It's yours. Cancel the monthly support and the system keeps running.
What's the $500–$1,000/month for?
Those are the bills that keep the system running — Twilio (texts + voicemails), SendGrid (email), Claude (the AI brain), and whatever you're spending on ads. Those bills go straight to the vendors, not to us. We are NOT a retainer agency. Versus an agency at $3-8K/mo, you're paying about a third for the same outcome — and you own the system.
How does the AI get smarter every week?
Your ads, emails, and texts feed their results back into the system. Headlines that win get more budget. Customers types that buy get more ads. Email subject lines that flop get replaced. No one pushes a button. It just keeps tuning itself.
What's the pricing breakdown?
Three ways to pay: (1) $9,700 up front and save $300. (2) $3,500 to start, $3,500 at day 30, $3,000 at day 60 — $10,000 total. (3) $2,500 today and $2,500 every 90 days, four times — $10,000 total, then it stops on its own. Pick whichever fits your cash flow.
Can I keep my existing website?
We rebuild it as part of the system. Your site needs to be connected to the ad tracking, email capture, and CRM — that requires a clean build. The new site is included in the $10K.
Do you manage the ad accounts or just set them up?
Both. Ben sets them up, owns the structure, and manages them monthly. You have full transparency — login access, real reporting, no black-box dashboards.
What does the owner portal actually look like?
One login at /clients/{your-business}/portal. Nine tabs: Overview (pipeline value + alerts), Leads (audience-tagged + click-to-expand timeline), To-Do, Budget, Campaigns (compose + schedule blasts), Funnels (your live audience-segmented sequences), Map (county-level lead scout for your industry), Insights (weekly auto-report), Account. Built for a phone or a laptop — your team logs in every morning, you see the whole business in 60 seconds.
What's an 'audience-segmented funnel'?
Most agencies blast the same email to every lead. We don't. Three kinds of people care about your product: the BUYER who uses it, the PRO who tells the buyer to get it (coach, dealer, contractor, vet), and the SHOP that resells it. Each one needs a different message. We build a separate path for each — and each path uses email, text, voicemail, and a real printed postcard. Example for a tractor-accessory shop: the Dealer gets margin math + a printed dealer catalog. The Hunter gets gun-mount install tips + a season-prep card. The Forester gets a chainsaw-rig setup card. Same lead-magnet site. Up to six paths. Four channels per path.
Is the $10K system for service businesses?
No — service businesses (electricians, dental, salons, HVAC, contractors) belong on the $997 custom website tier. Same Ben, same risk-free guarantee, just sized to the math. The $10K system needs a defined product, a retargetable audience, and a story the AI can compound over time — commodity services don't have the LTV mechanics to justify the spend. Start at /audit and we'll route you correctly.
What if I'm a manufacturer without dealers yet?
Start with the $997 site. The AI System compounds best with a working dealer network or distribution channel — typically 8+ dealers — so the math works on day one. The $997 site builds the credibility you need to recruit dealers; we graduate you to the $10K system when the network is alive. Same Ben, no re-onboarding.
What if I'm an author with only book #1?
Same logic as the manufacturer route. The AI System compounds book-to-book — newsletter subscribers from book #1 → pre-order surge for book #2 → backlist sales loop. With only one book out, the LTV ceiling is too low to justify the full spend. Start with a $997 bespoke showcase (Bloodlines pattern), build the reader list, graduate when book #2 hits beta.
How do AI Postcards work?
Inside the funnel, certain audiences get a physical postcard delivered around day 7-14. We use Lob's print-and-mail API: we feed in the lead's data (their TYM model, their hunting state, their kid's age) and an AI-generated postcard goes out — front artwork tuned to their context, back copy referencing their specific situation. Costs us about $1 per card. Multi-channel sequences that step out of the inbox respond 3-5× better than email-only — especially for B2B (a printed catalog at the dealer counter) and seasonal (a hunter's pre-season checklist landing the week of opening day).
Can my sales team or referral partners use the system?
Yes — the partner program is built in. You get a public recruitment landing page (your branding, your payout structure) plus an audience-branched script library: every customer type gets its own intro, qualifier, pitch, CTA, voicemail, and objection handlers. A rep picks the audience tag, the right script auto-loads, they dial. Built for flat-fee commission models ($50 retail / $250 dealer is the ITC default — yours can be whatever you set) and warm-referrer programs. Manual payout dashboard included; full Stripe Connect integration optional in v2.
What's an interactive lead magnet?
Instead of a passive PDF, your top-of-funnel page is a configurator quiz. The user picks options; a live preview updates as they answer (e.g. a tractor that adds accessories on the right as the user toggles them). At submission, the system builds a personalized recommendation, captures the lead, fires you an instant SMS, and auto-routes them into the right segment funnel. Conversion rates 3-5× a static lead magnet because the user co-builds the offer.
Build the loop once. Let it run.
$10,000 one-time ($300 off for pay-in-full). 100 qualified leads in 90 days, guaranteed — or we work free until you hit it. 8-question fit check first; if we're not right for you, Ben will tell you on the spot.
Quick form · 24-hour reply · If you qualify we send you Ben's calendar — no sales team