Free — for product makers + indie authors
4 Reasons Why Your Product Isn't Selling
Drop your URL. In 60 seconds we score the 5 biggest leaks costing you orders + email the top fixes. No signup to see the result.
👋Real person — Ben texts you within 1 hourWhat you'll get · in 60 seconds
Specific. Ranked. Honest.
A real score
One honest number 0-100. Color-coded. You know exactly where you stand at a glance.
Money-leak estimate
A conservative dollar/month figure of what your current funnel is costing you in missed orders.
Top 5 fixes, ranked
Specific, plain-English issues. Ranked by dollar impact + how hard each one is to fix. No 40-item to-do list.
Sound familiar?
Most product brands lose orders in the same 4 places.
The audit confirms which of these are leaking on YOUR site — ranked by dollar impact.
Your product page is a brochure, not a buy-button.
Pretty photos. Spec sheet. No clear path to purchase, no urgency, no social proof above the fold. Visitors come, nod, leave.
Your distributor owns the customer relationship — you don't.
You make the product. They take the order, email, repeat purchase, and LTV. You're a vendor on someone else's audience. Cap on growth, cap on margin.
You can't retarget the people who almost bought.
No email capture. No Meta pixel. No SMS list. Every visitor who didn't convert is gone forever. You're paying for the same lead twice.
Your funnel doesn't speak to the buyer who actually decides.
Parents buy for kids. Coaches recommend to parents. Dealers resell to end-users. One blanket message for three audiences = converts none of them well.
60 seconds. No signup to see the result.
Real businesses. Real results.
What happened after the audit
These aren't made up. These are actual clients whose sites we built after the same audit you're about to run.
“Hi, this is Luke with Pine & Particle. I went to Ben with BlueJays looking for a new website and a new backend for marketing — wanted to upgrade my whole brand and get a new name. He did a fantastic job. I'd recommend him to anybody, and I'd strongly recommend you call him.”
Luke Wright
Owner, Pine & Particle Co.
“We're a small nonprofit. I couldn't spend thousands on a website. Ben built us something that makes families feel safe before they ever call — multiple people have said our website made them feel like we were the right place. That's everything for us.”
Michelle Whitlow
Executive Director, Lewis County Autism Coalition
“Before, I had zero online visibility and was losing a lot of potential customers. Now I've been getting a lot of work. I'm extremely satisfied with the website he made me.”
Erik Hernandez
Owner, Hector Landscaping & Design
“I was worried it would look like a template. It doesn't. My biggest competitor has been in business longer than me and our sites look like equals now — honestly ours might be better. For $997 I wasn't expecting that.”
Bonnie Hunsaker
Owner, Mountain View Landscaping
Real audits — by a real person.
I've spent my career in law enforcement and I'm based in Quilcene. Show up, do the work, don't disappear — that's the day job. I started BlueJays because too many product owners get burned by agencies that ghost after the invoice. Same values, different work. I answer my phone. I don't disappear.
Heads up
If you'd like to be one of the businesses I'll be building custom software for this month — let's see if we're a good fit. Start with the free audit and we'll go from there.