Case Study · dental

How we'd rebuild prorthodontists's website

Prorthodontists's site is losing customers fast — about $13,450/month in lost customers. Don't spend more on ads. Fix the site first.

Score: 4/100🔗 view current sitePublished May 8, 2026

👋What we found on the homepage

🔴Your site is completely blocked from loading

📍Your site threw a 403 error — nobody can see it, not patients, not Google, nobody.

🛠️Call your host today and get this fixed — every hour it's down, you're losing new patients.

🔴No images means no reason to stay

📍Zero images loaded — a blank page sends new patients straight to the next dentist on Google.

🛠️Show real smiles or bright office shots right at the top so people feel good fast.

🔴No headline means nobody knows what you do

📍There's no headline at all — a confused visitor leaves in three seconds without calling.

🛠️Put your city, what you do, and who you help right at the top in big clear words.

🔴No phone or button means no way to book

📍There's no number, no button, no way to book — patients who want to call simply can't.

🛠️Put a tap-to-call phone number and a 'Book a Free Consult' button at the very top of the page.

✍️Their words and positioning

🔴No headline means nobody knows what you do

📍There's no headline at all — a confused visitor leaves in three seconds without calling.

🛠️Put your city, what you do, and who you help right at the top in big clear words.

How they build trust

🔴Google can't find you at all right now

📍Your tab name and the blurb Google shows under your link are both empty — you're invisible in search.

🛠️Add your practice name and a short blurb like 'Orthodontist in [City] — braces, clear aligners, same-week consults'.

🔴No reviews means patients pick your rival

📍No stars, no review count anywhere — the parent booking a consult for their kid picks the dentist with proof.

🛠️Show your Google star rating and review count up top so new visitors trust you before they scroll.

🔍Google + technical health

🔴No Main Headline Exists

📍Your site has zero big text at the top to tell Google or visitors what you do.

🛠️Add a clear big line that says what your business is and do it well.

🔴No Description For Google Snippet

📍Your site has no words to show in Google preview or search result snippet.

🛠️Write a short, clear sentence about your site for Google and visitors to read.

🔴Zero Code Files Loaded

📍Your site loads no code files, so pages show up blank to all visitors and Google.

🛠️Fix your site so it loads code files with text and pictures for people to see.

🔴No Little Icon Next To Tab Name

📍Your site misses the little icon that shows on the browser tab next to the name.

🛠️Add that little icon so your site looks real and easy to find for visitors.

📱Mobile experience

🔴No Mobile Scaling Tag Present

📍Your site lacks the tiny mobile scaling tag needed for good phone experience.

🛠️Add the mobile scaling tag to help phones show your site properly.

🔴Blank Page On Phones

📍Your site is empty with no text or pictures, so phones show a blank screen.

🛠️Fix your site to show clear text and pictures that phones can display fast.

The opportunity

Fixing the issues above could recover roughly $8,000/month for this business — about +35 leads per month.

Conservative math: avg dental customer is worth ~$600. We rounded down on close rate AND on lift. The real recovery is probably 2x what we show.

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