🔴Your page has no main headline at all
📍Visitors land and see nothing that tells them where they are or who you help.
🛠️Add one clear line at the top: 'Autism support for families in Lewis County, WA.'
Case Study · med spa
How we'd rebuild lcautism's website
Lcautism's site is losing customers fast — about $7,850/month in lost customers. Don't spend more on ads. Fix the site first.
👋What we found on the homepage
🔴Your nav has 15+ links — visitors get lost fast
📍Too many menu items send people clicking in circles and they leave before they find help.
🛠️Cut to 4-5 links: Home, Services, Events, About, Contact — that's it.
🔴No clear next step for a new family
📍A scared parent lands here and has no idea what to do first — so they leave.
🛠️Put one big button in the hero: 'Get Help Today' or 'Find Resources Near You.'
🟢You have 25 photos — great visual foundation
📍Lots of images means the page won't feel cold or empty — that's already a win.
✍️Their words and positioning
⭐How they build trust
🔴No faces or team bios on the page
📍Families trusting you with their kids need to see who you are — text alone won't do it.
🛠️Show a photo and one line about your team or founder near the top of the page.
🟠No stories from families you have helped
📍You have no quotes or wins from real families, so new visitors have no reason to trust you yet.
🛠️Add 2-3 short quotes from families — even one line each makes a big difference.
🔍Google + technical health
🔴No big text at top of page
📍Your page has no big text at the top to tell Google your main topic.
🛠️Add big text at the top with main words about your site and work.
🟢All images have good labels
📍All 25 images have labels Google can read and understand what they show.
🔴Loads 27 code files, site is slow
📍Your site loads 27 code files. That makes it slow on phones and web.
🛠️Drop or merge code files to make site load faster and keep people.
🟢Tab icon shows on browser tab
📍You have the little icon next to your tab name so users see your brand.
📱Mobile experience
🔴Phone site is slow and cramped
📍Site has heavy code loads and may be hard to see or slow on phones.
🛠️Make site lighter and check it fits phone screens well for less drop-off.
🟢Mobile scaling tag is present
📍You have mobile scaling tag so phones get the right size but that’s not enough.
The opportunity
Fixing the issues above could recover roughly $4,750/month for this business — about +29 leads per month.
Conservative math: avg med spa customer is worth ~$400. We rounded down on close rate AND on lift. The real recovery is probably 2x what we show.
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