Case Study · general
Laserpathways's site has good bones. But it's losing about $1,250/month in lost customers. Every problem below has a fix.
📍"Strategic" and "Matchmaking With A Recruiter's Edge" are big words that don't hit a stressed parent fast enough.
🛠️Try: "We get your teen into the right college — without the family fights." Clear, fast, real.
📍Services, About, FAQ, Contact — all separate pages means visitors click away before they call you.
🛠️One scrolling page shows everything: what you do, who you are, reviews, price, and a call button — no clicks needed.
📍"Free 30-minute call" lowers the barrier — parents don't feel like they're buying before they trust you.
📍"Strategic" and "Matchmaking With A Recruiter's Edge" are big words that don't hit a stressed parent fast enough.
🛠️Try: "We get your teen into the right college — without the family fights." Clear, fast, real.
📍Parents land here, love it, then wonder what this costs — and bounce to someone who just says the number.
🛠️Show at least a starting price: "Packages from $X" kills the hesitation and keeps them on the page.
📍Three real reviews naming UCLA and a dream school — that's gold, and it's right where parents can see it.
📍The page description has 140 characters and tells what the site does well.
📍Your big text at the top has 53 characters with long words hard for kids to read.
🛠️Make it shorter and simpler so everyone reads it fast and easy.
📍Your site loads 30 code files, making it slow to start showing on phones.
🛠️Drop unneeded code files to speed up loading and keep visitors longer.
📍All 19 images have labels so Google and screen readers know what's there.
📍Your phone number does not let folks tap to call, adding 3 extra taps.
🛠️Make phone number tap-to-call so people call you faster and easier.
📍30 code files make your site slow and harder to use on small phones.
🛠️Cut code files and test on phones to make site faster and nicer.
Fixing the issues above could recover roughly $700/month for this business — about +5 leads per month.
Conservative math: avg general customer is worth ~$300. We rounded down on close rate AND on lift. The real recovery is probably 2x what we show.
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