Case Study · general
Kindred counseling's site is costing you customers right now — about $2,650/month in lost customers. Every. Single. Day. Good news: we can fix it.
📍"Welcome!" doesn't say what you do, who you help, or why they should stay — most people leave in 3 seconds.
🛠️Say what you do and who you help: "Counseling for people who are exhausted, overwhelmed, and ready to feel whole."
📍Your nav has 30+ links — visitors get lost before they ever call or book.
🛠️One scrolling page with your services, your story, and a booking button beats a maze of clicks every time.
📍When someone finds you on Google, there's no blurb — just a blank space that loses clicks to someone who has one.
🛠️Add a short blurb like: "Aurora, CO therapist helping overwhelmed adults and families feel calm and whole again."
📍Lines like "you feel like you're not enough" hit hard — that's the kind of copy that makes the right person feel seen.
📍When someone finds you on Google, there's no blurb — just a blank space that loses clicks to someone who has one.
🛠️Add a short blurb like: "Aurora, CO therapist helping overwhelmed adults and families feel calm and whole again."
📍"Fall 2023" groups are still on your homepage — that tells new visitors the site is stale and maybe you're not active.
🛠️Pull old dates off the page now, or swap in your current offerings so people trust you're still open.
📍You have a "Kind Words" page, but new visitors never see it — they leave before they get there.
🛠️Drop 2-3 short client quotes right on the homepage so people see real feedback before they bounce.
📍Your site has zero text for Google's preview snippet.
🛠️Add a clear short description for Google preview to read.
📍20 of 21 images have labels for Google and screen readers.
📍Your site loads 34 code files, making it slow to show.
🛠️Drop or combine code files to speed up the site.
📍Your site has a little icon next to the browser tab name.
📍Phone number on site is not tap-to-call on phones.
🛠️Make phone number clickable so users can tap once to call.
📍34 code files make your site slow on phones; people leave fast.
🛠️Cut code files and fix layout to load faster on phones.
Fixing the issues above could recover roughly $1,600/month for this business — about +15 leads per month.
Conservative math: avg general customer is worth ~$300. We rounded down on close rate AND on lift. The real recovery is probably 2x what we show.
Want one for your business?
BlueJays runs a free audit on any local service business site. Score, money-leak math, and the 3 specific fixes that move the needle. No credit card. No call required.