🔴Your headline is a phone number, not a hook
📍The big text at the top of your page shows a phone number — not what you do or why to hire you.
🛠️Say something like: 'Renton's go-to landscaper — 20 years, 5-star work, free quote today.'
Case Study · landscaping
How we'd rebuild hectorlandscaping's website
Hectorlandscaping's site is costing you customers right now — about $8,400/month in lost customers. Every. Single. Day. Good news: we can fix it.
👋What we found on the homepage
🔴No free design hook means no high-ticket leads
📍Big jobs — patios, retaining walls, full designs — need a free consult offer to get people to reach out.
🛠️Add 'Free design consult' near your services so big-job shoppers have a reason to call now.
🟠Your services need their own words on the page
📍Each service — sod, hardscape, irrigation — is just a picture link with no text for Google to read.
🛠️Add a short line under each service so people (and Google) know exactly what you do.
🟢Your Google blurb actually sells you well
📍The blurb Google shows under your link calls out 5-star service and 20 years — that's a strong hook.
✍️Their words and positioning
🔴No free design hook means no high-ticket leads
📍Big jobs — patios, retaining walls, full designs — need a free consult offer to get people to reach out.
🛠️Add 'Free design consult' near your services so big-job shoppers have a reason to call now.
⭐How they build trust
🔴No license or bond info — people won't let you in their yard
📍Landscaping clients hand you their property — no bond or license number means they pick the next guy.
🛠️Add your license and bond number near your phone number so people feel safe hiring you fast.
🟢22 photos — your work speaks loud
📍You've got 22 images on the page, which shows real work and keeps people scrolling.
🔍Google + technical health
🟠Main headline is phone number only
📍Your big text at the top is just a phone number with no clear business name.
🛠️Change it to say your business name and what you offer, so Google and people know fast.
🟢All images have good labels
📍All 22 images have labels Google can read and understand quickly.
🟠Loads 14 code files, site slow to show
📍Your site loads 14 code files, which can make the page slow to show on phones and slow net.
🛠️Drop or combine some code files to help your site show faster for visitors.
🟢Tab has little icon
📍You have a little icon next to your tab name, so people see your brand easy in their tabs.
📱Mobile experience
🔴Site loads slow and may not fit phones well
📍Your site has many code files and small text body but no clear signs it fits phones well.
🛠️Make your text bigger on phones and cut code files to speed loading and fit better.
🟠Has mobile scaling tag only
📍Your site has the mobile scaling tag but that alone does not make it good on phones.
🛠️Test your site on many phones and fix layout issues so all content fits and works well.
The opportunity
Fixing the issues above could recover roughly $5,000/month for this business — about +10 leads per month.
Conservative math: avg landscaping customer is worth ~$1,200. We rounded down on close rate AND on lift. The real recovery is probably 2x what we show.
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