Case Study · general

How we'd rebuild coachmefree's website

Coachmefree's site is costing you customers right now — about $2,650/month in lost customers. Every. Single. Day. Good news: we can fix it.

Score: 55/100🔗 view current sitePublished May 8, 2026

👋What we found on the homepage

🔴Your page has no main headline at all

📍There is no big headline on your page. Visitors land and see nothing that grabs them.

🛠️Add one bold line like: 'Get free life coaching — no cost, no catch, starts today.'

🔴Your site makes visitors hunt for basics

📍Key info is split across FAQs, Articles, Testimonials, and more — most visitors won't click that far.

🛠️Put your best info on one scrolling page so visitors get it all without clicking away.

🟠Your main button says 'Click HERE' — that's weak

📍'Click HERE' tells no one why they should — it's the weakest ask you can make.

🛠️Change it to something like: 'Find my free coach now' — clear, direct, and tells them what they get.

✍️Their words and positioning

How they build trust

🔴No way to check if coaches are safe

📍You list coaches but show no vetting info — visitors worry about who they're trusting with their life problems.

🛠️Add one line near the top: 'All coaches are checked and verified before joining our list.'

🟢You have real user quotes — nice work

📍Helen Jeffery's quote is warm and real — that kind of word from a real person builds trust fast.

🔍Google + technical health

🔴Missing big text at the top

📍Your site has no big text at the top of your page to tell Google what you do.

🛠️Add a clear big main headline that says what your site offers in simple words.

🟢Good summary in Google snippet

📍Google shows a clear 161-char blurb that matches your coaching topics well.

🟢All images have clear labels

📍All 13 images have labels so Google + screen readers know what they show.

🟠Loads 12 code files slowing site

📍Your site loads 12 code files that slow down page load by over 4 seconds.

🛠️Drop or combine some code files to help your pages load faster.

📱Mobile experience

🟠Phone number not tap-to-call

📍Phone number is not a tap-to-call link, causing extra taps for mobile users.

🛠️Make your phone number tap-to-call so people call with one tap.

🔴Mobile view has big slow problems

📍Mobile scaling tag is there but the site loads 12 code files slowing phones.

🛠️Fix slow loading and check if page fits phone screens well with less code.

The opportunity

Fixing the issues above could recover roughly $1,500/month for this business — about +14 leads per month.

Conservative math: avg general customer is worth ~$300. We rounded down on close rate AND on lift. The real recovery is probably 2x what we show.

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