Case Study · general
CinnamonTeal Design and Publishing's site is costing you customers right now — about $2,650/month in lost customers. Every. Single. Day. Good news: we can fix it.
📍Your top headline is just your business name. A new visitor has 3 seconds — they need to know what you do, fast.
🛠️Say what you do and who it's for: 'Self-publishing help for Indian authors — done right, done well.'
📍There's no phone, no quote button, no price — authors ready to hire you have nowhere to go right now.
🛠️Put a big 'Talk to us' button and a phone number at the very top of your page.
📍You have 15+ nav links at the top — visitors click around, get lost, and leave without hiring you.
🛠️One scrolling page — services, proof, price, and contact — keeps them moving toward a yes.
📍'If you want it done well, let us talk' is honest, confident, and speaks to the right author.
📍The blurb Google shows under your link is clean and says exactly what you offer — that's a win.
📍'If you want it done well, let us talk' is honest, confident, and speaks to the right author.
📍You say you've been at this since 2007 but show no finished books, no author names, no real results.
🛠️Show 3 real book covers you made and one line from a happy author — that closes the sale fast.
📍All 5 images on your page have labels Google can read.
📍Your big text at the top is short: 23 characters only.
🛠️Add a small tagline under it to say exactly what you do.
📍Your site loads 28 code files which makes pages slow to show.
🛠️Drop or combine code files to help pages load faster.
📍You have the little icon next to your tab name showing.
📍Your phone number is not clickable on phones, so users tap more.
🛠️Make your phone number tap-to-call for easy dialing on phones.
📍28 code files make your site slow and heavy on phones.
🛠️Cut code files to help your site load fast on phones.
Fixing the issues above could recover roughly $1,600/month for this business — about +15 leads per month.
Conservative math: avg general customer is worth ~$300. We rounded down on close rate AND on lift. The real recovery is probably 2x what we show.
Want one for your business?
BlueJays runs a free audit on any local service business site. Score, money-leak math, and the 3 specific fixes that move the needle. No credit card. No call required.