🔴Your page has no main headline
📍There's no big text at the top of your page telling visitors what you do or who you help.
🛠️Put one clear line up top — something like: 'Shopify expert for Quebec retailers. Book a free call.'
Case Study · general
How we'd rebuild alexandrelaurin's website
Alexandrelaurin's site has good bones. But it's losing about $1,250/month in lost customers. Every problem below has a fix.
👋What we found on the homepage
🔴Your copy is all French — Google won't find you in English
📍Every word on your page is French, so English-speaking Canadian retailers will never find you.
🛠️Add an English version or at least an English summary so you don't lose half your market.
🟠Your nav sends visitors to too many places
📍Your top menu has multiple links — visitors click around, get lost, and forget to book.
🛠️Cut the nav down and let people scroll one page to see everything, then hit 'Book a call.'
🟢33 images give the page life and proof
📍With 33 images on the page, visitors have lots to look at — text-heavy consultant sites usually feel cold.
✍️Their words and positioning
🔴Your copy is all French — Google won't find you in English
📍Every word on your page is French, so English-speaking Canadian retailers will never find you.
🛠️Add an English version or at least an English summary so you don't lose half your market.
⭐How they build trust
🟠No price or starting rate anywhere on the page
📍Visitors can't see what you charge — many will bounce before booking a call to ask.
🛠️Show even a rough starting price, like 'Coaching from $X/hr,' so people know if you fit their budget.
🟢Real client quotes are already on your page
📍You have real words from real clients — like François saving 10 hours a week — and that wins trust fast.
🔍Google + technical health
🔴No big text at top of page
📍Your main headline is missing, so Google can't see your main message fast.
🛠️Add big clear text at top to tell visitors what you do right away.
🟢Good image labels on all pictures
📍All 33 images have labels, so Google and screen readers know what is shown.
🟢Few code files helps your site load fast
📍Your site loads 5 code files, which helps pages open quicker for visitors.
🟢Little icon next to tab is present
📍You have the little icon next to your tab name, so people see your brand.
📱Mobile experience
🔴Phone number not tap-to-call
📍Phone number is not a link on phones, so users need extra taps to call you.
🛠️Make phone number clickable so phones call your business with one tap.
🟠Mobile scaling tag present but layout unclear
📍You have the mobile scaling tag, but no strong sign the site fits phone screens well.
🛠️Check your site on phones to fix text size and button places for phone users.
The opportunity
Fixing the issues above could recover roughly $700/month for this business — about +6 leads per month.
Conservative math: avg general customer is worth ~$300. We rounded down on close rate AND on lift. The real recovery is probably 2x what we show.
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